Tori Allen
| Category | Wedding Planners |
|---|---|
| Based / Travels to | Melbourne |
| Style | Full-Service Wedding Planning & Design |
| Service tiers | Full-Service Planning |
| Destination weddings | Yes |
| Vendor recommendations | Open/Any Vendor |
| Design/styling | Included |
| Languages | English |
| Rating | 4.0 (4) |
A Wedding Designed Around Your Story
RealWeddings Guide
Tori Allen is a Melbourne-based wedding planning, design and styling studio specialising in personalised celebrations that bring each couple’s vision to life. Established in 2013, the studio combines practical event management with creative direction, styling and floral design to create weddings with a cohesive look and feel.
From the early planning stages through to the wedding day, Tori Allen helps couples navigate the details involved in organising their celebration, including the overall design concept, décor, furniture, floral arrangements and event logistics. Each wedding is approached with consideration for the couple’s preferences, chosen setting and the atmosphere they want to create for their guests.
The studio’s work spans a variety of wedding styles and settings, from intimate gatherings to larger celebrations featuring marquees, outdoor spaces and thoughtfully styled receptions. By bringing planning and creative services together, Tori Allen aims to ensure that the visual elements and practical details work harmoniously throughout the event.
For couples seeking a coordinated approach to wedding planning and design in Melbourne and surrounding areas, Tori Allen offers a tailored service focused on thoughtful styling, considered details and a celebration that reflects their story.
Tori Allen FAQs
Founder Tori Allen is a creative director who started in fashion before moving into visual merchandising and floristry, launching the studio in 2013 as a one-woman floral atelier. It's since grown into a full-service creative studio spanning event design, planning and management, styling, florals, and more — with a multi-talented team working closely with each couple so the day reflects their unique personalities, whether large-scale, intimate, nearby, or far away.
Full-service event design, planning and management, floral design, personalised stationery, and styling — essentially full design, planning, florals, and every detail handled for you.
Beyond weddings, the studio works with private and corporate clients across retail, banking, major events, and PR, including names like the Australian Open, Macquarie Bank, and QT Hotels — with specialists across event management, floral design, and creative direction, several with over a decade at the studio.
Testimonials
Tori Allen Events consistently brings our activations to life with creativity and precision. Their team blends creativity with professionalism, ensuring that every detail is meticulously crafted. From stunning decor to innovative design concepts, their ability to transform our vision into reality is unparalleled, making them an invaluable partner in our event success.
Ready to find out more about Tori Allen?
A Melbourne wedding planning and design studio combining thoughtful event management, creative styling and floral design to create celebrations tailored to each couple.
